With almost every business making an effort to have a good online presence, it’s harder than ever to stand out online. One good way to make an impression on users is with a custom illustration, like an infographic. An infographic instantly grabs someone’s attention and presents important information in an easily digestible format. In this blog, we’ll teach you some key aspects of a good infographic.
What is an Infographic?
An infographic is, simply put, a custom illustration that has visual representations of data and information. Typically they have an interesting design and make the information easy to read and understand. Here’s how to make your infographic look great:
Tell a Story
Your custom illustration needs to have a concept behind it. What aspect of your organization are you trying to highlight? This will help inform the rest of the design process and ensure your infographic is consistent with your brand.
Have Good Information
The whole point of an infographic is to present what would usually be visually uninteresting and potentially boring data points in a stimulating way. A custom illustration will have accurate data with sources and it presents data that would actually be relevant to the user.
Have Good Writing
A boring infographic defeats the point of creating one in the first place. Make sure the copywriting in your infographic is engaging and fun to read. Make sure your headlines catch their attention and draw them in.
Have Good Design
If your infographic isn’t visually interesting, people aren’t going to take the time to look at it. Make sure your design is consistent with your brand, make sure it looks great, and make sure it draws the eyes of your target demographic.
Use Graphs
Data overload can quickly make someone uninterested in an infographic. Graphs and charts are good visual shorthand and help get your idea across without bogging the user down in too many numbers.
Make Sure You Take Time on Your Custom Illustration
If you’re making an effort to create an infographic, make sure you’re taking the time to make it the highest quality possible. If your infographic is just a bunch of data and visuals jumbled together just for the sake of having an infographic, it’s not going to do nearly as well as a well-designed one.
Read a similar article about brand design agency here at this page.
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